Concept Generation and Speed-Dating

Our team speed-dated sixteen different concepts. These concepts were devised to explore and evaluate multiple frames for dealing with cognitive decline (everything from compensating for it to preventing it to preserving sense of self as it happens and more). We had initially developed these concepts by individually working on a few ideas through quick sketches based on a single frame for cognitive decline and then passing these ideas around the table and each spending time refining each other’s initial concepts.

We found that our participants were quick to identify concepts that overlapped. They were drawn to two bigger ideas related to approaches to cognitive health which we have defined as prototyping parallels: (1) LEARN + PRESERVE and (2) RECALL + RELATE. Through this exercise, we were able to see which larger themes about cognitive decline resonated the most.